Monday, 3 June 2013

Choosing right packaging for fragile items

If you have received a mass of rubble assuming it to be a beautiful flower vase which you had ordered from a distant store, then you surely know there was something seriously wrong with the packaging of the product. As a marketer, you can well imagine yourself to be in the consumer’s shoes and understand his fury on receiving a broken or a damaged product which is of no use. Traditional packaging techniques like stuffing paper and thermo coal are not adequate to provide complete protection.

ImageIf your company manufactures fragile items, then it becomes even more important to choose correct packaging. Thankfully, packaging design company have made it possible to ship fragile items safely over long distances. Today, there are various types of packaging materials and equipment available that suit the needs and requirements of different types of goods. The type of goods transported becomes varied day by day and hence, packaging materials are also constantly evolving. This has resulted in a whole new world of packaging and innovative packaging design. Creative packaging often involves developing customized packaging to suit the exact needs of the product.

Products like electronic items, glass, porcelain and ceramic artifacts need to be well protected against impact, jolting and vibration when they are shipped across long distances. Packaging materials designed for such products do not just provide shock absorption, but they also double up to help the product or the package achieve a size and shape. Especially if the product has non-standard dimensions or a shape, such packaging materials serve as adapters for effortless transportation.

Shock absorbing packaging materials work by soaking in a portion of the jolt received by the kinetic energy generated when the product hits another hard object or when it is accidentally dropped on a hard, abrasive surface. Polystyrene foam beads are known to provide maximum protection as the beads are usually compressed in a film sealed with vacuum.

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Wednesday, 29 May 2013

Choosing between an experienced and a new packaging company – Things to look out for

Packaging is one of the deciding factors of any product’s success or failure rate. However, many a times, it is neglected by marketers as importance is laid to other aspects of the product like pricing and distribution. Packaging creates the first impression on the end buyer and thus, it needs to be done with great attention to detail. Choosing a right packaging supplier is the first step towards meeting the packaging requirements for your products. You need a packaging supplier who is reliable, flexible and also affordable. Any Dubai packaging company you approach will offer various packaging options and competitive prices. However, you need to draw a checklist before you select any packaging company.

As a seasoned marketer, you should first find out the experience of the packaging company. Any packaging design company you hire may have years of experience or no experience at all. If you are willing to take the plunge and cut packaging costs, you may hire a company which is new to the industry. However, you should find out whether the packaging firm you have chosen provides adequate primary as well as secondary packaging solutions.

If you opt for an experienced packaging company, you should find out whether it has a well-skilled in-house team. The packaging company should offer some innovative packaging designs and cost effective solutions. The in-house team of the packaging company should be well equipped to research and examine new concepts and ideas when it comes to effective packaging and storage. This ensures there is less risk involved if you wish to try the new ideas and concepts.

If you have an in-house team to handle the packaging requirements, then they can communicate well with the packaging company. Experienced or new, the packaging company should provide packaging solutions across product lines and categories. A good packaging company should understand the evolving needs as well as limitations of retailers. This shall make you accessible to more markets which in turn drive sales by volume and numbers.

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Tuesday, 9 April 2013

Pertinence of Packaging Design

Every day we come across a plenty of packages, when we do shopping for buy some personal products such as cosmetics, clothes, bags, perfumes, shoes or etc, packaging is a factor that we consider before buying the products. A product with an excellent packaging will look more appealing and attractive to eyes. Therefore, the style can definitely impression our buying decision. Generally, Packaging is an art of covering or packing the items. A perfect packaging by a good Packaging Company in Dubai protects the items from spoilage or damage during the process of warehousing or transporting.

Lots of the top branded items use a kind of packaging known as innovative packaging design for their brands with the help of several Packaging Companies in Dubai. Today there are a plenty of Packaging Companies which offer excellent packaging services at affordable prices. Packaging an energy drink in the dumbbell shape is an excellent example of innovative product packaging design. People who have creative and imaginative ideas for innovative product packaging have good career opportunities in UAE or Dubai packaging.

It is essential for you to know the appropriate features of a successful and effective design so that you can create a product packaging design which will create your brand image stand out from the business competitors.

A successful Packaging design ought to include:

•    Being a retail entrepreneur, you ought to always give a reason to your audiences showing why they would choose your brand over the others. Why to purchase statement permits you to attract your brand with your audiences clearly and easily. This Why to purchase statement tells them what the brand actually does. Basically, this why-to-purchase statement ought to be written in large and bold text. Be sure this why to purchase statement is situated at the front of your package.

•    You should highlight the product promise statement of your brand in top of the package. The statement ought to be informative and simple so that customers ought to know all the features about the item and how can they take avail from it.

•    Your packaging design ought to be such that it instant grabs the attention of the audiences. Always remember that this is the good experience of the audience with your brand. Therefore, the structural design should create “never-to-be-forgotten” introduction.

•    The graphical packaging design of the product should match with structural packaging. If it doesn’t happen, then potential audiences will lose interest in your brands. You can hire any of Packaging Company in Dubai to work well on the graphical packaging of your brands. It’ll assure you that audiences walk away with your brands in the hands.

A good Packaging Company in Dubai boosts the Products sales. Sometimes consumers get bored with the same type of packaging and tend to replace the item with that of a perfect package if there is no much difference in price and quality. That's the cause why organizations tend to change the packaging design of their brands once in a while.

Wednesday, 13 February 2013

Dubai Packaging Company is a solution driver in Capturing Market Share

Developing products are about making brands visible so that people can be careful of its existence. Humans have to be careful of the brand' existence and prefer to use the services or products provided by the brand as much as possible. Private brands continue to attract existing and new audiences, with quality as the key denominator. According to a recent research by CRM, private brands either exceed or meet the quality of their global brand counterparts. Perchance even more relevant is that brands not only market share same-level space with their international or national brand counterparts, they actually hold the achievement to the whole shelf. According to Dubai Packaging Company, in 2010, ninety nine percent UAE households bought private brands; seventy percent of private label retailers rated the quality of brands as better than name private brands; and 2 out of 3 brand shoppers decided which brands to purchase while they are shopping.

In fact, shoppers, regardless of what they are searching in the beverage, food, and personal care products, make seventy to eighty percent of their shopping decisions at the shelf. So with national and global brands going head to head, more is riding on the level of impact they can heave within the 2.6 seconds shoppers, on average, spend shopping what to grab off. The growth of the packaging design sector has been boosted in part by recent recession, as cost-efficient shoppers actively searched for ways to save time or money. According to the Dubai Packaging Company, annual sales of products packaging design have increased forty percent in supermarkets during the past few years. Smart retailers have earned on recessionary market conditions by extending their packaging design.

Nevertheless, as the economy begins to boost, retailers have to think a lot about their product packaging design in the context of a company growth strategy versus mere brand line expansion. This is not merchandising. Of course, packaging is far from it. Creating a product requires a long-term commitment and an equally long-term existence. From the brand itself to the packaging design, brands have to be cultivated like a brand. They ought to receive the same impact a Dubai Packaging Company extends toward its national or local brands. As such, brands must boost their packaging design strategies.

Dubai Packaging Company’s back their brands with well-funded resources that make the brand packaging do everything. They also support their brand impact with advertising and marketing strategies to further drive performance. From regional to global availability, the packaging design brands must be, at a minimum.
An established brand label holds a set of expectations and when these expectations are regularly met through brand positioning and quality, as expressed through packaging and labeling design, the brand remains strong and healthy. Nevertheless, if those expectations aren’t met, the brand strength is reduced. So, the overriding aim has to be to protect and grows, the store brand.

National or global brands are completely turning to the visual influence afforded by Dubai Packaging Company. Unique packaging design attributes are due in very huge to the virtually unlimited alternative of adhesive combinations and available substrates. There is also a broad range of associated packaging techniques, including bronzing, inks, hot and cold foiling, embossing, re-sealable designs, sub-surface printing, among others.

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Thursday, 7 February 2013

Increase Your Sales with Innovative Packaging Design

Advertising Marketing play their roles in making the promotion, but neither is as close to your stuff when the decision to shopping experience or purchase is made at retail store level. Innovative Packaging design draws in the customers and changes their view about brand, to make that shopping. 

In today's market especially with customers cutting back on spending, don't deal or discount the significance of an innovative packaging marketing strategy. Don't think as innovative packaging as an afterthought. Include your innovative packaging in parallel with your stuff development. This approach you can have actual brand cohesiveness from innovative packaging design to product. With the economic recession, private label items have availed market share at retail. Customers are more willing to move from their charming brands for recession. The cognition among customers is that brand items are more costly than private label. With retailers concerned to increase their lagging sales, the possibility that private labels brand get perfect shelf space is becoming better. Taking advantage of this situation of time may need manufacturers to improve their packaging.

Innovative packaging design supports the product brand and in several cases makes the brand. Weather your packaging design is for the consumer or retail to business it’ll reflect the brand. Know your market in good manner and you’ll have perfect penetration. Also an excellent product packaging design will continue to work for long years, building loyalty. So know your audiences well!

What are the key ideas for innovative packaging at the retail level?

·  Firms with popular national brand picture are going to stay compatible across the region and from one shop to the next. The private labels brands don’t necessity to stay the same; virtually the chance is to tailor your innovative packaging design to fit the retail demographics outlet. You can build a "price leader" picture for your retail outlet while building a more "specialized" picture for the higher end retail stores. 
·  In a retail shops, you should understand the competition in eye view of the consumers. Your stuff needs to stand-out from your competition.
· The considerations packaging will build a "double look" by the consumers.
· Apparently highlight the revenues. You only have some time to attract and hold a shoppers attention; your unique and innovative selling points must apparently come through in order for a consumers to choose your brand’s product. Emotional impact is essential.
· Once your item is purchased, the user experience with the innovative packaging can make sale. Packages that boost the storage and usability of the product will give them cause to return. On the other hand, innovative packages that are hard to store, hard to open, or enable damage to the contents will secure you will not have a repeat profits.
· You should learn the environment, local and international politics, economy can all sway shopper decisions. Paying aware to these trends along with your profits can avoid catastrophes or exploit opportunities. 

With so many products available in the market, innovative packaging design is as essential as ever. Package design ought to be integrated into a brand's product marketing and advertising strategy. Innovative product packaging design can improved profitability and create higher customer demand. 

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Thursday, 31 January 2013

The Role of Packaging Design Company in Business Expansion

Having a personal unique and innovative identity is important for every company. An identity will help your customers in discerning and recognizing you from the other business niche manufacturers, despite initials or identical names. Corporate branding is important to create reputation and creditability in the business world. Opting of a representative brand logo and name is a difficult and very challenging process and ought to be backed up with accurate investigation and research about the type of niche, business, services and produces offered.

Innovative packaging design aligned with complementary strategy is important to avail the genuine benefits of corporate branding. Branding concept ought to be aligned with the company ambitions and ought to represent an company's ethics along with attract a client's attention. Look at what your competitor is doing, and ensure it has an innovative and unique look. Innovation packaging will get your item noticed, that will aid you develop your brand, and will give your item a little personality. Like it or not your product is initially going to be determined by the packaging.

It is vital to incorporate your branding name and logo within services and products you are offering to build awareness about the brand. Product packaging plays an essential role in marketing and boost sales to a larger extent. The packaging design ought to not just carry affixed organization logo, but also attract a customer's attention. Packaging also requires a comprehensive investigation about the several aspects concerned with packaging strategy of competitors, consumer's demand, products safety, and various other aspects to ensure availing the perfect returns.

As packaging design requires professional, expertise, aid and outsourcing become important to avail the good result. Package design plays a essential role in attracting audiences. For business marketing, along with quality services and attractive promotional offers, logo also plays an essential part. Whether you’re running a small business or well-established business, approachable marketing mix can produce excellent results for your business. Logo design is also subject to conceptualization and certain research to give marketing messages and represents your brand to the full extent without supporting any schemes.

Due to the lengthy procedure and complex nature to finalize a design and the technical process involvement to create designs, a help of the Packaging Design Company is important. There are several packaging design companies online, but the selection ought to be made carefully to avail fruitful result. Quality and charges for the packaging design services vary from firm to firm. You must judge their proficiencies by evaluating their previous work and its success. Remember that expertise and experience of a packaging designer will help in attaining the desired outcomes and increase sales revenue.

So, how do you create unique and innovative packaging? You can hire a Packaging Design Company to come up with some tips and ideas or you can create the tips yourself. For more information At Innovative Packaging Design Or visit

Wednesday, 23 January 2013

How Luxury Packaging Design Can Transform an Industry

Packaging is the art, science, and technology of protecting or enclosing products for storage, sale, and distribution. The most renowned use of luxury packaging design can be found in department stores of beauty and fragrance industry worldwide. Bottles and containers full of fragrances, oils, lotions, and powders are beautifully displayed in luxury bags, luxury boxes and pouches aimed at exciting and enticing the consumer.

ImageSome industries are keeping luxury packaging technologies better than others. Luxury packaging can move your brand from a commodity driven item into a premium and innovative product category. Not just that, it can boost sales and create its own single niche with no competition. Entire new product categories have been created around a unique niche market that may not have amazing but also excited a few years ago. Why are so many firms not considering to this? They keep on the old packaging strategies that are “trite” and “tired.” Businesses bend to stay with the trite strategy and then amazement why sales are at the best or in a slump, a status quo. Competition is horrible in the retail whatever the product. This is not enough to revitalize an old product or simply create a new one have to get it to sell too. That’s where luxury packaging comes into essential play. It’s your perfect sales tool. It necessities to attention the consumer’s view while informing them about the products.

A good example of innovative thinking in Innovative packaging design is how the wine industry is transforming luxury packaging into more sales. They’ve explored many alternatives and developed products based around a vacuous need. They’ve created and redesigned new luxury packaging that satisfies the desires and needs of consumer. It is creating a need in previously untried markets. They are creating products with an innovative approach, new packaging design materials, new bottles, new labels, new shapes, new closures, new dispensing features, and consequently new customers. Luxury packaging design does not have to be over-indulgent or extensive. A good example of this “a Tiffany box” that almost customer’s mentions.

A promotional look would generally go on the left hand side of luxury packaging design, as that’s where images or graphics are perfect remembered and perceived. The look could highlight a new feature, an extra purchaser programme, a competition, or a point of difference luxury designed to break the automatic purchase of a opponent brand and power the customer to consider ours. If yours is a low expense product, the cognition of value can be comfortably gained using beautiful, fabric pouches, interesting carton designs or luxury packaging boxes. By giving more to reward the consumer for their shopping and make them feel perfect one, this can make shopping a more pleasing activity.

If you can’t change your item, you can definitely use innovative luxury promotional packaging effectively to deliver your product values at improve sales and revenues. It doesn’t make sense to fellow “Luxury” value with “luxury product packaging” as luxury and innovative packaging is rarely exorbitant and it definitely can’t be costly.

Luxury packaging design is considered, reflective, exciting of the brand or product itself. Likely the use of “luxury” is all that is required to make of packaging industry sound more important sexy, and valued.