Wednesday, 29 May 2013

Choosing between an experienced and a new packaging company – Things to look out for

Packaging is one of the deciding factors of any product’s success or failure rate. However, many a times, it is neglected by marketers as importance is laid to other aspects of the product like pricing and distribution. Packaging creates the first impression on the end buyer and thus, it needs to be done with great attention to detail. Choosing a right packaging supplier is the first step towards meeting the packaging requirements for your products. You need a packaging supplier who is reliable, flexible and also affordable. Any Dubai packaging company you approach will offer various packaging options and competitive prices. However, you need to draw a checklist before you select any packaging company.

As a seasoned marketer, you should first find out the experience of the packaging company. Any packaging design company you hire may have years of experience or no experience at all. If you are willing to take the plunge and cut packaging costs, you may hire a company which is new to the industry. However, you should find out whether the packaging firm you have chosen provides adequate primary as well as secondary packaging solutions.

If you opt for an experienced packaging company, you should find out whether it has a well-skilled in-house team. The packaging company should offer some innovative packaging designs and cost effective solutions. The in-house team of the packaging company should be well equipped to research and examine new concepts and ideas when it comes to effective packaging and storage. This ensures there is less risk involved if you wish to try the new ideas and concepts.

If you have an in-house team to handle the packaging requirements, then they can communicate well with the packaging company. Experienced or new, the packaging company should provide packaging solutions across product lines and categories. A good packaging company should understand the evolving needs as well as limitations of retailers. This shall make you accessible to more markets which in turn drive sales by volume and numbers.

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