Choosing right packaging for fragile items

If you have received a mass of rubble assuming it to be a beautiful flower vase which you had ordered from a distant store, then you surely know there was something seriously wrong with the packaging of the product. As a marketer, you can well imagine yourself to be in the consumer’s shoes and understand his fury on receiving a broken or a damaged product which is of no use. Traditional packaging techniques like stuffing paper and thermo coal are not adequate to provide complete protection.

If your company manufactures fragile items, then it becomes even more important to choose correct packaging. Thankfully, packaging design company have made it possible to ship fragile items safely over long distances. Today, there are various types of packaging materials and equipment available that suit the needs and requirements of different types of goods. The type of goods transported becomes varied day by day and hence, packaging materials are also constantly evolving. This has resulted in a whole new world of packaging and innovative packaging design. Creative packaging often involves developing customized packaging to suit the exact needs of the product.

Products like electronic items, glass, porcelain and ceramic artifacts need to be well protected against impact, jolting and vibration when they are shipped across long distances. Packaging materials designed for such products do not just provide shock absorption, but they also double up to help the product or the package achieve a size and shape. Especially if the product has non-standard dimensions or a shape, such packaging materials serve as adapters for effortless transportation.

Shock absorbing packaging materials work by soaking in a portion of the jolt received by the kinetic energy generated when the product hits another hard object or when it is accidentally dropped on a hard, abrasive surface. Polystyrene foam beads are known to provide maximum protection as the beads are usually compressed in a film sealed with vacuum.

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