Choosing right packaging for fragile items

If you have received a mass of rubble assuming it to be a beautiful flower vase which you had ordered from a distant store, then you surely know there was something seriously wrong with the packaging of the product. As a marketer, you can well imagine yourself to be in the consumer’s shoes and understand his fury on receiving a broken or a damaged product which is of no use. Traditional packaging techniques like stuffing paper and thermo coal are not adequate to provide complete protection.

If your company manufactures fragile items, then it becomes even more important to choose correct packaging. Thankfully, packaging design company have made it possible to ship fragile items safely over long distances. Today, there are various types of packaging materials and equipment available that suit the needs and requirements of different types of goods. The type of goods transported becomes varied day by day and hence, packaging materials are also constantly evolving. This has resulted in a whole new world of packaging and innovative packaging design. Creative packaging often involves developing customized packaging to suit the exact needs of the product.

Products like electronic items, glass, porcelain and ceramic artifacts need to be well protected against impact, jolting and vibration when they are shipped across long distances. Packaging materials designed for such products do not just provide shock absorption, but they also double up to help the product or the package achieve a size and shape. Especially if the product has non-standard dimensions or a shape, such packaging materials serve as adapters for effortless transportation.

Shock absorbing packaging materials work by soaking in a portion of the jolt received by the kinetic energy generated when the product hits another hard object or when it is accidentally dropped on a hard, abrasive surface. Polystyrene foam beads are known to provide maximum protection as the beads are usually compressed in a film sealed with vacuum.

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Choosing between an experienced and a new packaging company – Things to look out for

Packaging is one of the deciding factors of any product’s success or failure rate. However, many a times, it is neglected by marketers as importance is laid to other aspects of the product like pricing and distribution. Packaging creates the first impression on the end buyer and thus, it needs to be done with great attention to detail. Choosing a right packaging supplier is the first step towards meeting the packaging requirements for your products. You need a packaging supplier who is reliable, flexible and also affordable. Any Dubai packaging company you approach will offer various packaging options and competitive prices. However, you need to draw a checklist before you select any packaging company.

As a seasoned marketer, you should first find out the experience of the packaging company. Any packaging design company you hire may have years of experience or no experience at all. If you are willing to take the plunge and cut packaging costs, you may hire a company which is new to the industry. However, you should find out whether the packaging firm you have chosen provides adequate primary as well as secondary packaging solutions.

If you opt for an experienced packaging company, you should find out whether it has a well-skilled in-house team. The packaging company should offer some innovative packaging designs and cost effective solutions. The in-house team of the packaging company should be well equipped to research and examine new concepts and ideas when it comes to effective packaging and storage. This ensures there is less risk involved if you wish to try the new ideas and concepts.

If you have an in-house team to handle the packaging requirements, then they can communicate well with the packaging company. Experienced or new, the packaging company should provide packaging solutions across product lines and categories. A good packaging company should understand the evolving needs as well as limitations of retailers. This shall make you accessible to more markets which in turn drive sales by volume and numbers.

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How Luxury Packaging Design Can Transform an Industry

Packaging is the art, science, and technology of protecting or enclosing products for storage, sale, and distribution. The most renowned use of luxury packaging design can be found in department stores of beauty and fragrance industry worldwide. Bottles and containers full of fragrances, oils, lotions, and powders are beautifully displayed in luxury bags, luxury boxes and pouches aimed at exciting and enticing the consumer.


Some industries are keeping luxury packaging technologies better than others. Luxury packaging can move your brand from a commodity driven item into a premium and innovative product category. Not just that, it can boost sales and create its own single niche with no competition. Entire new product categories have been created around a unique niche market that may not have amazing but also excited a few years ago. Why are so many firms not considering to this? They keep on the old packaging strategies that are “trite” and “tired.” Businesses bend to stay with the trite strategy and then amazement why sales are at the best or in a slump, a status quo. Competition is horrible in the retail whatever the product. This is not enough to revitalize an old product or simply create a new one have to get it to sell too. That’s where luxury packaging comes into essential play. It’s your perfect sales tool. It necessities to attention the consumer’s view while informing them about the products.

A good example of innovative thinking in Innovative packaging design is how the wine industry is transforming luxury packaging into more sales. They’ve explored many alternatives and developed products based around a vacuous need. They’ve created and redesigned new luxury packaging that satisfies the desires and needs of consumer. It is creating a need in previously untried markets. They are creating products with an innovative approach, new packaging design materials, new bottles, new labels, new shapes, new closures, new dispensing features, and consequently new customers. Luxury packaging design does not have to be over-indulgent or extensive. A good example of this “a Tiffany box” that almost customer’s mentions.

A promotional look would generally go on the left hand side of luxury packaging design, as that’s where images or graphics are perfect remembered and perceived. The look could highlight a new feature, an extra purchaser programme, a competition, or a point of difference luxury designed to break the automatic purchase of a opponent brand and power the customer to consider ours. If yours is a low expense product, the cognition of value can be comfortably gained using beautiful, fabric pouches, interesting carton designs or luxury packaging boxes. By giving more to reward the consumer for their shopping and make them feel perfect one, this can make shopping a more pleasing activity.

If you can’t change your item, you can definitely use innovative luxury promotional packaging effectively to deliver your product values at improve sales and revenues. It doesn’t make sense to fellow “Luxury” value with “luxury product packaging” as luxury and innovative packaging is rarely exorbitant and it definitely can’t be costly.

Luxury packaging design is considered, reflective, exciting of the brand or product itself. Likely the use of “luxury” is all that is required to make of packaging industry sound more important sexy, and valued.