Tuesday, 30 October 2012

Aropack’s Promotional Packaging Design

The No. 3 industry in the United States, promotional packaging is pegged at $110 billion per year. About 350 billion packages ranging from the smallest to super sacks are made for several industries.

At Aropack, we too realize the need for smart and durable promotional packaging for our products, such as:

* It makes our brand stand out amid its competition in terms of design, shape and color.
* It speaks to our customer and exhibits its image and product.
* It is a silent promotional advertisement for our products and is the last item prospective customers see before deciding to buy our products.

Over the years, we at Aropack, have gleaned a number of things about the dynamic promotional packaging industry that has sent our bottom line soaring phenomenally. For instance, whether we design promotional packaging for a pharmaceutical company, or a cosmetic or electronics manufacturer, to have a well-designed and packaged product is what makes heads turn in its direction at the point of sale. Experience also tells us that promotional packaging and design are instrumental in customers’ choice of products.

At Aropack, we factor in certain other criteria when designing promotional packaging. For instance, we realized the importance of designing innovative promotional packaging from which your customers can understand your brand values. This should be done at the point of sale so that it moves up your sales and profits. From hindsight, we realized that attractive promotional packaging allows for successful trial purchases and therefore increases the frequency of buyers going in for our products.

Often, buyers need a reason to buy certain products. At Aropack, we create such dramatic promotional packaging that it buyers cannot resist buying them. Once they become regular buyers, it becomes easy to communicate any product changes or extensions using this method. The more useful our packaging has been, the more it has helped our clients increase their sales. Such success has made clients stay with us for years and years.

The glamor, spiffiness and slickness of promotional packaging notwithstanding, we do realize that our packaging designs must be practical too. In fact, they should be durable, able to withstand the rigors of shipping and transportation, be tamper-proof and easy to use and open.

If it’s a shopping bag, for instance, we also check that its handles are sturdy and can carry a lot of weight. This increases its value in the eyes of your customers, who will find shopping a real pleasure and ultimately, your packaging can help them feel good about using your designed packaging, which can go towards building a really good brand.

Of course, promotional packing designs should be such that customers like them instinctively and they should be able to stand out amongst all the others that clamor for buyers’ attention. This is the ultimate challenge for all promotional packing design companies like us, at Aropack"one that we successfully meet every day.

For more information At http://www.aropack.com/

Wednesday, 10 October 2012

Aropack’s Artwork Services

The process of creating artwork is very critical to the introduction of new products in the market or the re-launch of products already in the market. For a product to be sold in large numbers, bold and beautiful packaging is essential.

Similarly, to re-launch a known product, its existing packaging has to undergo a sea change or it would never be able to create the necessary buzz in the market. So, the role and importance of creating packaging artwork can never be underestimated, since no product can ever sell with inappropriate or dull packaging.

At Aropack, we give wings to your words. You have an idea in mind and we convert that into project management, repro and pre-press services, template creating and branding, bar coding and pharma-code generation, color management, translation services, Quality Check services of a third party artwork, and brand guideline control.

Our expertise lies in consumer packaging or the process of packaging products according to the specifications of consumers. At present, we are into five areas of packaging:

�Consumer Packaging
�Transit Packaging
�Industrial Packaging
�Promotional Products
�Protective Packaging

We adhere to all domestic and international goods packaging standards. After all, we believe strongly in satisfying our customers and consumers with durable and practical packaging materials. We also undertake transit packaging services which involve packaging and delivering products across a vast geographical area.

We are aided in our quest for perfection by a team of talented and experienced art workers, who can convert an idea into art work for print and web media, imaginatively and professionally. Our team works closely with our clients to understand their needs and deliver just what they want, often exceeding their expectations. In fact, we are proud to state that we specialize in bringing a raw idea to fruition by presenting our clients with amazing and dazzling artwork.

Our team of art workers at Aropack is creative, think on their feet and out of the box, and they work seamlessly with the quality team, graphics team, printers, customers, agency and other external bodies who give their approval on the final product.

For an artwork to meet the client’s expectations, it must fulfill several performance parameters, such as:

�It should be able to stand out in the crowd
�It should be able to communicate the brand message
�It should be eye-catching enough to make the consumer reach out and buy the product
�It should work well with several printers
�It should comply with statutory demands
�It should not exceed production budgets

Today, Aropack is comfortably poised to compete with the best in the business as artwork services become more and more sought after. We hope to be part of your lives in some way whenever you need packaging or artwork services of the highest quality.

For more information At http://www.aropack.com/